James E. Rice III

James E. Rice III

Following 21 years of continuous active duty service as an Army officer, Lieutenant Colonel (Retired) Rice taught leadership and citizenship for nine years as the senior Army Instructor at two Army Junior ROTC Programs in South Carolina and Virginia.  He served for five years as the alternative education guidance counselor with the Williamsburg James-City County Schools in Virginia.  Additionally, he is an adjunct professor with Adams State College, Colorado, Extended Studies Program.  

He currently teaches music and performs on the Virginia Peninsula.  Annually he presents leadership training at youth leadership conferences sponsored by the Military Order of World Wars in Jamestown and for the last three years participated in the US Army sponsored College Options Foundation Leadership and Academic Bowl Symposium as the leadership mentor program director for the top one percent of Army JROTC cadets nationwide. 

He attributes much of his success in his work with young people of all backgrounds and with various personalities in many diverse organizations to the use of Winning Colors®, developed by Stefan Neilson and the Personal Skills Map originally developed by Drs. Gary Low and Darwin Nelson.

He earned his bachelor’s degree from Virginia Tech in 1971 in Sociology.  He received his master’s degree in Counseling and Psychology from C.W. Post, Long Island University (NY) in 1976 while stationed at the United States Military Academy at West Point, New York.  He completed the United States Army Command and General Staff College in February 1986.